The Hottest Buzzwords in Real Estate Listings
Home listings that contain “barn door” – a rustic sliding door for rooms – are selling for more than 13 percent above the expected value as well as 57 days faster, according to a new study.
Words like “shaker cabinet,” “farmhouse sink,” and “subway tile” also are helping homes to sell faster and for higher values.
In a new analysis by Zillow, researchers looked at more than 60 keywords used in more than 2 million real estate listings between January 2014 and March 2016 to learn which buzzwords are resonating most with home buyers today. They are:
- Barn door: 13.4% (the percent of homes that sell for above expected values)
- Shaker cabinet: 9.6%
- Farmhouse sink: 7.9%
- Subway tile: 6.9%
- Quartz: 6%
- Craftsman: 5.4%
- Exposed brick: 4.9%
- Pendant light: 4.6%
- Frameless shower: 4.6%
- Heated floors: 4.3%
- Stainless steel: 4.2%
- Granite: 4.1%
- Backsplash: 4.1%
- Tankless water heater: 4%
- Outdoor kitchen: 3.7%
Source: “Using These Keywords in Your Listing Could Sell Your Home Faster,” MarketWatch (April 16, 2016)